عنوان اصلی لاتین : What"s Your Strategy for Managing Knowledge
عنوان اصلی فارسی مقاله: استراتژی شما برای مدیریت دانش چیست؟
مرتبط با رشته : مدیریت
نوع فایل ترجمه : ورد آفیس(که دارای امکان ویرایش می باشد)
تعداد صفحات فایل ترجمه شده: 16 صفحه
کلمات کلیدی مربوطه با این مقاله: ندارد
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Codification or Personalization?
Some large consulting companies, such as Andersen Consulting and Ernst & Young, have pursued a codification strategy. Over the last five years, they have developed elaborate ways to codify, store, and reuse knowledge. Knowledge is codified using a "people-to-documents" approach: it is extracted from the person who developed it, made independent of that person, and reused for various purposes. Ralph Poole, director of Ernst & Young"s Center for Business Knowledge, describes it like this: "After removing client-sensitive information, we develop "knowledge s" by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the electronic repository for people to use. This approach allows many people to search for and retrieve codified knowledge without having to contact the person who originally developed it. That opens up the possibility of achieving scale in knowledge reuse and thus of growing the business. Take the example of Randall Love, a partner in the Los Angeles office of Ernst & Young. Love was preparing an important bid for a large industrial manufacturer that needed help installing an enterprise resource planning system. He had already directed projects for implementing information systems for several manufacturers in other industries, but he hadn"t yet worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used several presentations on the industry-documents containing previously developed solutions-as well as value propositions that helped him estimate how much money the client would save by implementing the system.