دانلود رایگان مقاله انگلیسی فراتحلیل SWOT معرفی یک ابزار برنامه ریزی استراتژیک و خرید ترجمه
عنوان ترجمه فایل فارسی: فراتحلیل SWOT: معرفی یک ابزار برنامه ریزی استراتژیک
عنوان نسخه انگلیسی: Meta-SWOT: introducing a new strategic planning tool
مرتبط با رشته : مدیریت
تعداد صفحات مقاله فارسی: ۱۳ صفحه
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Introduction
SWOT analysis is widely taught and seemingly intuitive, but it is has come under serious criticism on theoretical grounds. Critics maintain that it relies on subjective intuitions, is unsystematic, eschews quantification, and lacks predictive power. Its use as a stand-alone tool instead of a model for situational analysis as part of a more comprehensive toolset for strategy development has also been criticized (Fehringer, 2007). In a comparative evaluation of 24 techniques used for strategic analysis, SWOT does not rank highly (Fleisher and Bensoussan, 2002). Not surprisingly, there is evidence that managers make little use of it as a planning tool in business practice. A survey of more than 100 managers reveals significant distrust of the method (Finnegan, 2010). According to a study based on 212 interviews with executives of Fortune 1000 companies, SWOT analysis actually harms performance (Menon et al., 1999). Some scholars deny that SWOT analysis serves any useful purpose at all (Hill and Westbrook, 1997; Armstrong, 1984). Another study regards the process as so flawed that it required a ‘‘product recall’’ (Hill and Westbrook, 1997).
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