دانلود مقاله انگلیسی و ترجمه راهبردهای فناوری و رقابت استاندارد
عنوان فایل ترجمه فارسی: استراتژی های فناوری و رقابت استاندارد- ابداع موارد مقایسه ای اپل و مایکروسافت.
عنوان نسخه انگلیسی:Technology strategies and standard competition — Comparative innovation cases of Apple and Microsoft
مرتبط با رشته : مدیریت
تعداد صفحات مقاله فارسی: ۱۰ صفحه
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قسمتی از متن انگلیسی:
In the standard battle, the winner does not necessarily offer the lowest price or provide the best technology. In view of strategic management of innovation, effective competition could be enhanced if an innovator could establish its technology as an industry standard. The ability to establish the standard would attract more use ofthe innovation from of its capability in interoperability, e.g. GSM standard in mobile telephony, Video Home System (VHS) and Betamax standard in video cassette recording. The innovator’s choice to carry out particular strategy may have implications for platform creation. Porter (1980) argues the use of technology platform as a resource to achieve a competitive advantage. Table 1 presents the platform concepts. Kim and Kogut (1996) define a technology platform as consisting of bundles of technologies that increase the likelihood of penetrating new markets. They provide empirical evidence, in the semiconductor industry, on the wide adoption of a memory based technology platform into diversified fields. The concept of platform also includes a set of subsystems functioning as a structure to produce a stream of derivative products according to Meyer and Selinger (1998), Aerts, Goossenaerts, Hammer, and Wortmann (2004), Economides and Katsamakas (2006). From their point of view, software (e.g. VISIO, Hewlett-Packard’s Open View network management, Netscape Navigator, Microsoft Internet Explorer, Linux, Windows) provides technological platforms that
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